Tag: Influencer Advertising
February 15, 2023
Technology, Media and Telecom
Technology, Media and Telecom
Endorsement Know-Hows: A Guide to Advertising Disclosur...
“With great influence, comes great responsibility” – this slightly modified adage, was used in the self-regulatory Guidelines for Influencer Advertising in Digital Media (“ASCI Guidelines”), published by the Advertising Standards Council of India. Building upon this principle, the Department of Consumer Affairs has now released a binding guide on the disclosures. ......











