Trademark

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Filing a Trademark in India: Putting together the Appli...

Under Indian trademark law, any person claiming to be the proprietor of a trademark may apply to register the trademark. The trademark may either be in use or proposed to be used. Generally, the person who uses or controls both the use of the trademark and the nature and quality of the goods or services to which it is affixed, is considered the owner of the trademark. ......
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Trademark Fees in India: Reductions, claiming special s...

Official trademark fees in India for filing a trademark, as well as fees related to aspects of trademark prosecution, such as opposition, renewal, expedited registration, etc., are provided in the First Schedule of the Trade Mark Rules, 2017. If the fees are not paid or are insufficient, then the document or form provided in connection with a particular process will be deemed not to have been filed. ......
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Reporting on corresponding foreign patent filings in In...

Indian patent law places a unique requirement on patent applicants and holders to not only inform the Indian patent office (“IPO”) of applications filed in other jurisdictions for the same or similar invention but also to periodically update the IPO on the status of these applications. Failing to meet this requirement, under Section 8 of the Indian Patents Act, 1970 (“the Act”), may invite revocation proceedings against a granted patent. ......
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The art and craft of franchising in India

Licensing and franchising intellectual property (IP) offer strategic competitive advantages to a brand. Franchising is a situation where a franchisor controls and supervises the exploitation of a trademark while allowing the use of the tradename, the get up and the reputation and goodwill associated with the trademark. ......
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The War of the Soaps on a pH Scale: HUL vs Sebamed

In an advertisement war against consumer goods major Hindustan Unilever Limited (HUL), a competing company, USV Private Limited, has dragged the former’s well-known brands Lux, Pears, Dove and Rin in an “open pH challenge”. USV’s advertising strategy has shaken up India’s affordable soap market that was otherwise confidently relying on lucrative advertisements by movie stars without any reference to scientific data. ......
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Dynamic injunctions to tackle digital piracy in India

Injunctions are the first resort for parties seeking to stop websites from infringing trademarks or hosting copyright-infringing data. But injunctions do not always work the way they’re expected to in these cases. Often, the infringing content is merely moved to a different server or is re-uploaded or re-hosted on a different platform. In order to circumvent the technicalities of the internet and in order to strengthen the armoury of trademark and copyright holders to counter digital piracy, a new type of injunction has come into vogue to better enforce digital rights – dynamic injunctions. ......
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Ideas made public may not be patentable

Have you launched your Startup? Have you blogged about your product or your offering extensively? Have you made videos or tutorials about your product and shared it on YouTube®? If you answered any of these questions with a “Yes!”, then chances are that you may have unknowingly lost your opportunity to patent your ideas. ... ...
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Trademark Counsel in the time of Cancel Culture

With 2020 being the year when everyone is practically living on the internet, it has been an interesting, challenging, and unprecedented year for those involved in brand reputation and brand management. ‘Cancel culture’ has gripped the world, and brands must now deal with excessive scrutiny and criticism on social media platforms and other forums from audiences belonging to all walks of life. ......
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Get your game on: eSports and IP in India

The Covid-19 pandemic has rendered the traditional live sports industry across the globe practically comatose. Sporting leagues and tournaments may be gradually limping back into action, but the crowds remain largely absent, affecting revenues and growth prospects. Meanwhile, another kind of sporting entertainment has crept up on everyone. ......