Tag: Intellectual Property licensing
August 2, 2023
Corporate Law | General Corporate Advisory
Corporate Law | General Corporate Advisory
ITS A BARBIE WORLD: MATTEL AND THE FUNDAMENTALS OF INTE...
From an iconic toy, a mainstay for children around the world for decades, to an economic powerhouse in her own right, Barbie is undoubtedly an iconic pop culture figure. Created by Ruth Handler, the co-founder of Mattel Inc. ("Mattel"), after coming across Bild Lilli, a popular German novelty toy first created in 1952, while on a family vacation in Switzerland in 1956. ......