Tag: Loyalty Program
May 14, 2025
Data Privacy and Protection
Data Privacy and Protection
Loyalty Programmes: To be, or not to be!
The coming into force of the Digital Personal Data Protection Act, 2023 (“DPDP Act”), with its myriad compliances, has had widespread implications for companies – more so, for B2C companies. In this age of digital advantages, B2C companies have been making the most of the benefits of the digital age that are available to them – whether it is by way of marketing to attract new customers or taking steps to retain existing ones. ......











