Tag: moment marketing

Pursuant to the enactment of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the personal data of a 'Data Principal' can be processed only in accordance with the DPDP Act and for a lawful purpose for which the Data Principal has given consent. This consent needs to be 'free, specific, informed, unconditional and unambiguous' with a clear affirmative action. ...

In August 2023, India witnessed a pivotal shift in its data privacy regulatory landscape with the enactment of the Digital Personal Data Protection Act, 2023 ("DPDP Act"). The DPDP Act provides a comprehensive set of guidelines that must be adhered to when managing digital personal data, ensuring the protection of individuals' privacy rights while balancing legitimate business needs and government requirements. ...

The question of whether an invention for a method of treatment of plants is also a method of agriculture or horticulture, and therefore, excluded from patentability, has been laid to rest by multiple decisions of Indian high courts. This note discusses three recent cases from the Delhi and Calcutta High Courts, which discuss the applicability of Sections 3(h) and 3(i), and will significantly impact patent applications in this space. ...

The Ministry of Electronics and Information Technology (Meity) released the Draft Digital Personal Data Protection Rules, 2025 ("Draft Rules") on January 3, 2025. The Draft Rules, introduced to supplement the implementation of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), mark a significant step forward in regulating and safeguarding the use of personal data. ...

Indian law excludes from patentability ‘essentially biological processes’ under Section 3(j) of the Patents Act, but does not explain what degree of human intervention can shift an invention away from being deemed ‘essentially biological’. A recent decision of the Madras High Court attempts an interpretation of this provision, highlighting also the importance of well reasoned orders from the patent office. ...

Divisional applications must be filed before the parent patent application is granted or rejected, but getting the timing right can be tricky, especially when it is not known as to when the grant or rejection will actually take place. A recent case from the Madras High Court offers insights as to when divisional applications must be filed in different scenarios. ...

Artificial Intelligence ("AI") holds transformative potential for India’s economy and society. However, this power also brings legal, ethical, and regulatory challenges that necessitate a comprehensive governance framework. The "Report on AI Governance Guidelines Development" ("Report") outlines India’s roadmap for addressing these challenges through a legally sound and inclusive approach. ...

The Delhi High Court restrained Wipro from using the mark ‘EVECARE’ for women’s hygiene products after Himalaya filed a passing off action. The case discusses questions around the elements of passing off involving allied/cognate goods, and the relevance of the NICE system of classification of trademarks in such actions. ...

On January 3, 2025, the Ministry of Electronics and Information Technology ("MeitY") notified the draft Digital Personal Data Protection Rules, 2025 (the "Draft Rules") under the Digital Personal Data Protection Act, 2023 (the "Act"). The Draft Rules aim to operationalize the Act by laying down the rules and standards necessary for the implementation of the same. ...

On December 13, 2024, the Ministry of Finance introduced the Banning of Unregulated Lending Activities (Draft) Bill ("Bill"). This Bill was based on a report submitted by the Reserve Bank of India's ("RBI") working group on digital lending. The Bill envisages the banning of all lending entities that are: (a) not authorized by the RBI or other regulators; and (b) not registered under any other law to undertake a public lending business activity. . . .