Tag: Product disparagement
January 2, 2019
Intellectual Property | Trademark
Intellectual Property | Trademark
COMPARATIVE ADVERTISING AND PRODUCT DISPARAGEMENT: HORL...
Comparative advertisement and product disparagement are sensitive subjects to manufacturers of goods and services. Comparative advertising is a strategy used by companies to represent their product as superior in comparison to that of a competitor. When a comparative advertisement makes a comparison that is misleading and/ or derogatory, it crosses over into what is referred to as product disparagement. ...