Tag: Social Media Influencers
March 30, 2020
Intellectual Property | Trademark
Intellectual Property | Trademark
Social Media Influencer’s Continuing Battle for Freedom...
On February 14, 2020, a Division Bench of the High Court of Bombay lifted an injunction granted to Marico Limited and permitted a social media influencer to post a video reviewing a Marico product, subject to few amendments in the video....
January 21, 2020
Intellectual Property | Trademark
Intellectual Property | Trademark
Social media influencers, freedom of speech and tradema...
In today’s hyper-connected world, social media influencing is one of the most impactful and effective ways of marketing and advertising. But while many of us are familiar with the hashtag culture and the drill used by social media influencers – ‘like’, ‘share’, ‘comment’ and ‘subscribe’, we do not necessarily understand who an influencer actually is....