Tag: Brand Identity in India
May 22, 2025
Intellectual Property | Trademark
Intellectual Property | Trademark
Let numbers talk: Branding numeric trademarks in India
Is your brand ready for the numeric revolution? The “2929” Delhi High Court decision signals a pivotal shift, proving numbers can be powerful, distinctive trademarks in a rapidly evolving digital landscape. ......
February 19, 2024
Intellectual Property | Trademark
Intellectual Property | Trademark
Safe and Sound: Protecting Sonic Identities as Trademar...
The success of a business depends on various elements, including its brand. Commonly understood as just the name and logo, “brand” has a deeper meaning, incorporating many factors that feed into the consumer experience offered by the business. A successful brand strategy leverages brand identities to create imagery that prompts instant recall in consumers’ minds. ......