Tag: Franchise Agreement
March 17, 2021
Intellectual Property | Trademark
Intellectual Property | Trademark
The art and craft of franchising in India
Licensing and franchising intellectual property (IP) offer strategic competitive advantages to a brand. Franchising is a situation where a franchisor controls and supervises the exploitation of a trademark while allowing the use of the tradename, the get up and the reputation and goodwill associated with the trademark. ......
September 2, 2020
Corporate Law
Corporate Law
Franchising in India – Why Aren’t We Loving It?
McDonalds, Subway, Pizza Hut, KFC, Domino's Pizza, and The Hard Rock Café - iconic brands, household names but above all, franchise behemoths. These franchises have made inroads to the farthest corners of the planet, from the barbed wire surrounding the single McDonalds in Cuba, Guantanamo Bay to Dominos’ Almond Citrus Seafood pizza in Vietnam. ......