Tag: Indian Trademark Law
May 8, 2025
Intellectual Property | Trademark
Intellectual Property | Trademark
Beyond identical: How Indian courts view likelihood of ...
Adopting a secondary mark alongside a house mark is not always straightforward. Indian Courts weigh in on the likelihood of confusion in such cases, providing insights into trademark strategy and brand identity. ......
February 19, 2024
Intellectual Property | Trademark
Intellectual Property | Trademark
Safe and Sound: Protecting Sonic Identities as Trademar...
The success of a business depends on various elements, including its brand. Commonly understood as just the name and logo, “brand” has a deeper meaning, incorporating many factors that feed into the consumer experience offered by the business. A successful brand strategy leverages brand identities to create imagery that prompts instant recall in consumers’ minds. ......