Tag: Merchandising
March 17, 2021
Intellectual Property | Trademark
Intellectual Property | Trademark
The art and craft of franchising in India
Licensing and franchising intellectual property (IP) offer strategic competitive advantages to a brand. Franchising is a situation where a franchisor controls and supervises the exploitation of a trademark while allowing the use of the tradename, the get up and the reputation and goodwill associated with the trademark. ......
July 9, 2018
Intellectual Property
Intellectual Property
Spider-Man, Marvel and IP licensing in films
The recent demise of Steve Ditko, the artist and co-creator of Spider-Man (along with Stan Lee) is an opportunity to revisit the story of how the movie rights for the superhero character were negotiated between Marvel and Sony over the past decade or so....