Tag: Sound marks in India
February 19, 2024
Intellectual Property | Trademark
Intellectual Property | Trademark
Safe and Sound: Protecting Sonic Identities as Trademar...
The success of a business depends on various elements, including its brand. Commonly understood as just the name and logo, “brand” has a deeper meaning, incorporating many factors that feed into the consumer experience offered by the business. A successful brand strategy leverages brand identities to create imagery that prompts instant recall in consumers’ minds. ......
January 30, 2024
Intellectual Property | Trademark
Intellectual Property | Trademark
Food for Thought: IP Protection in the Indian Food Indu...
Food is a language that connects everyone worldwide. Cuisines change every few hundred miles, food habits and preferences vary with the climate, and families have their own culinary secrets that get passed on from generation to generation. Everyone has something to share and protect. ......